ASEOHosting, a provider of premium multiple IP hosting, has commented on the SEO risks of buying domain names in the secondary market that have attracted a large number of spam links under their previous owner.
Matt Cutts, the head of Google’s web spam team, recently made several statements that pertain to the secondary domain market and how Google treats domains with a high quantity of incoming spam links.
The secondary market in domain names exists because the namespace of the most popular top-level domains is very crowded. Registering a short, original, and relevant “.com” domain name is particularly difficult. Because such domains are a scarce resource, a secondary market exists where previously registered domain names are sold on to new owners.
Domains that have attracted high numbers of incoming spam links are subject to both manual and algorithmic penalties by Google and other search engines. Owners of domains that are being penalized often employ a churn-and-burn technique, whereby they attempt to extract some value from domains that have become worthless for ranking in search engines by selling them on to unsuspecting users.
While manual penalties on domains will eventually expire, the algorithmic penalties that are imposed as a result of a domain having a high level of spammy backlinks are persistent. Google is often unwilling to reconsider such penalties because owners of spam domains frequently attempt to have penalties removed by representing that ownership of the domain has passed into different hands when in fact it has not. This leads to genuine new owners who attempt to set up a new site with the existing domains being subject to penalties that are very difficult to overcome.
“We recognize that the secondary market for domain names is an important part of the wider online ecosystem,” commented ASEOHosting’s Vice President of Customer Relations, Daniel Page, “However, we would like our hosting clients and others to be aware of the potential risks of buying a domain name that has been previously used without ensuring that it is in good standing with the search engines.”
ASEOHosting recommends that those attempting to buy a domain use standard SEO tools to make a careful investigation of any domain name they are considering buying on the secondary market, so that they can make an informed decision as to the potential negative consequences of buying a penalized domain.
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL, Detroit, MI, and Charlotte, NC, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit http://www.aseohosting.com.