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Brand.com Reviews Key Strategies for Self-Branding

New York, New York (PRWEB) July 18, 2013

There are some individuals who are so proficient in their respective fields that they are essentially name brands; this list might include everyone from Steve Jobs to Tom Hanks to Beyoncé. According to the online reputation management and brand enhancement pros at Brand.com, however, there are ways in which everyday professionals can transform themselves into name brands. The company shares some tips in a new statement to the press.

“There are numerous advantages that come from transforming yourself into a true brand—becoming not a mere player, but a true rock star of your industry,” reveals Brand.com president Michael Zammuto, in the company’s new press statement. “This kind of self-branding will help the individual to command the respect of his or her peers, clients, and even competitors. More to the point, it will open up previously unimagined opportunities for career advancement—including promotions, raises, contracts, endorsements, and more.”

Zammuto continues by providing an example. “Say that you are a social media marketing professional,” he says. “There are innumerable social media marketing professionals in the world, and standing out from the crowd can be tough. If, however, a Google search for ‘social media marketing’ calls up your blog, articles that you have written for prominent industry publications, and even your own social media accounts, then you have effectively turned yourself into a brand, and an industry authority. From there, the possibilities for success are limitless.”

The Brand.com president goes on to offer some more specific tips for those who are keen to brand themselves on the Web. “One of the first steps is to make sure you own all of the necessary online real estate, which includes YourName.com and all of the social media handles associated with your name,” says Zammuto. “Even if you do not use all of these online assets right off the bat, you want to make sure no one else is using them in a way that conflicts with your personal branding.”

From there, Zammuto says individuals need to deploy high volumes of online content, portraying themselves as authorities in their respective fields. “This does not mean promoting yourself shamelessly, but rather, offering information that reveals your know-how,” he notes.

As such, Zammuto recommends that individuals spend time shoring up their online credibility by publishing blogs, guest blogs, and social media content that projects acumen. “Again, the point is to clearly highlight the fact that you know what you are talking about, that you carry both immense expertise and professionalism,” says Zammuto.

Content creation is important, but so is routine reputation monitoring. “How are you perceived among your peers and among general consumers?” asks Zammuto. “Brand.com recommends that individuals set up reputation monitoring tools—even if it’s just Google Alerts—to keep track of how they are portrayed on the Web.”

Zammuto also endorses the use of professional social media sites. “It is critical to make use of LinkedIn, but also Completed.com, which allows individuals to showcase their best achievements and accomplishments, and truly to brand themselves on the Web,” he offers.

Brand.com reviews the reputation management and self-branding needs of individuals from all over the world, and in all industries.


Brand.com is heralded as the leading online brand enhancement agency in the world, working with people and companies alike and helping them in establishing their online authority and credibility. The firm’s client roster encompasses an array of small businesses and Fortune 100 companies, as well as doctors, lawyers, teachers, colleges and universities, political campaigns, non-profit organizations, and private citizens. The firm is devoted to pioneering reputation defense strategies, PR management techniques, and the development of cutting-edge technologies. The mission of Brand.com is to establish each client’s personal or corporate brand as a brand of choice.

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