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California Sunflower Retailer Partners with .flowers

Sun.Flowers Announces its Strategic Alliance with Uniregistry

VISTA, Calif., Nov. 18, 2015 /PRNewswire/ — Dos Gringos (, the expert grower and supplier of sunflowers to retailers across the United States, today announced a strategic alliance with Uniregistry, the owner of the .flowers top-level domain name. Uniregistry, a domain name registration company that operates over 20 new extensions (including .flowers), recognized the unique value of and offered the name to Dos Gringos through the Uniregistry Pioneers Program.

Sun.Flowers (, a knowledge specialist in all things sunflowers, offers a unique shop of exclusive sunflower bouquets and an online magazine. Jason Levin, CEO of Dos Gringos, began developing the project after noticing an opportunity to provide retailers and consumers with a unique resource for sunflower education, driving interest and increased purchases in the category. Dos Gringos currently supplies sunflowers to over 10,000 grocery stores throughout the United States, including well-known brands such as Kroger, Vons, Safeway, Bristol Farms, Wegmans, and Gelson’s.

“At Dos Gringos, we firmly believe that simplicity gets results,” said Jason Levin. “We don’t try to be experts in flowers if we can’t be the best in the world at growing them. We focus solely on our main crop: sunflowers. When the .flowers extension first launched on the market, we jumped at the chance to partner with Uniregistry to create the most simple and meaningful domain name for our expertise: Our online brand is important to us and there is no better name that speaks to the core of our business.”

“We’re excited to partner with Dos Gringos to offer such a meaningful, concise, and memorable domain name,” said Frank Schilling, Managing Director of Uniregistry. “For a company in the flower business, .flowers offers the best possible choices for a quality domain name. These new domain extensions make it possible for companies to build a strong brand and create a marketing strategy in which their online identity immediately identifies their industry.”

About The Sun.Flowers Company
Sun.Flowers is the expert in all things sunflowers, providing farm-fresh bouquets direct from their farms in Southern California andBaja, Mexico. The extended Sun.Flowers team, part of the Dos Gringos family, has been cultivating and innovating sunflowers since 1988, packaging and shipping with unmatched efficiency from a state-of-the-art headquarters in Vista, California. In addition to artfully designed bouquets, Sun.Flowers continually provides lifestyle and DIY inspiration through their curated editorial content updated weekly. For more information on The Sun.Flowers Company, please visit: www.Sun.Flowers to get a glimpse of “The Everyday Joy.”

About Uniregistry
Uniregistry is a domain name registration company creating innovative and intuitive products for users to connect on the Internet. The company first launched to the public in 2014 at and operates 25 new extensions, representing a cross-section of interests including .auto, .photo, .sexy, and .link. Soon after, Uniregistry opened its own retail registrar,, which introduced a user interface that revolutionized domain name management and offers one of the largest inventories of domain name extensions available in the industry.

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SOURCE Uniregistry


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