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Hilco Streambank to Sell Sports Authority’s Intellectual Property

NEW YORK, June 9, 2016 (GLOBE NEWSWIRE) — Hilco Streambank (www.hilcostreambank.com) has been retained, subject to Court approval, to market and sell the intellectual property assets of The Sports Authority, Inc. (“Sports Authority”). Included in the sale are trademarks (including private label brands), domain names (sportsauthority.com), patents, customer and transaction databases, and stadium naming rights for Sports Authority Field at Mile High. The assets are being sold pursuant to Section 363 of the Bankruptcy Code in Sports Authority’s Chapter 11 case pending in the United States Bankruptcy Court for the District of Delaware. The initial bid deadline is June 23, 2016 at 5:00 PM (EDT).

Sports Authority is a leading retailer of sporting goods and apparel with a history that dates back almost 100 years. Sports Authority’s portfolio of product brands includes: Tommy Armour Golf®, Alpine Design®, Aspire ®, Bodyfit by Sports Authority®, Ram Golf®, bloom® among others. In 2015, Sports Authority operated over 400 stores across the United States and Puerto Rico and generated over $2.5 Billion in sales including over $250 million from its e-commerce site SportsAuthority.com and other digital channels.

“The Sports Authority IP portfolio is trend right and provides buyers the opportunity to instantly engage customers dedicated to living an active and healthy lifestyle” said Hilco Streambank EVP – David Peress. “The Sports Authority brand has strong awareness and demonstrable customer loyalty among a large base of desirable US consumers” Mr. Peress added.

Parties interested in learning more about the Sports Authority intellectual property assets offered for sale, the sale process and other bidding requirements should contact Hilco Streambank directly using the contact information provided below.

About Hilco Streambank
Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Hilco Streambank has completed numerous sell-side transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through HilcoDomains.comand IPv4Auctions.com, Hilco Streambank is part of Northbrook, Illinois based Hilco Global (www.hilcoglobal.com), a worldwide financial services company and leader in helping companies maximize the value of their assets.

David Peress
Executive Vice President
Hilco Streambank
(781) 471-1239

Jack Hazan
Executive Vice President
Hilco Streambank
(212) 610-5663

Dmitriy Chemlin
Hilco Streambank
(212) 610-5642

For media and press:
Gary C. Epstein
EVP Chief Marketing Officer
Hilco Global
(847) 418-2712

Gary Epstein
Chief Marketing Officer
Hilco Global

(847) 418- 2712

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