Building on Successful Launches of .XXX, .PORN, and .ADULT, KCSA Strategic Communications to Lead Launch of .SEX Domain
PALM BEACH GARDENS, Fla., Oct. 7, 2015 /PRNewswire/ — ICM Registry, the registry operator for the .XXX, .PORN, .ADULT, and .SEX top-level domains (TLDs), announces KCSA Strategic Communications, a leading New York-based communications firm, will lead the Company’s public relations program.
KCSA will deploy a global outreach campaign to increase awareness of ICM Registry’s latest domain — .SEX. Following the success of the .XXX, .PORN, and .ADULT campaigns, KCSA will share the ICM story with media influencers, and bring awareness of .SEX to new audiences in key industry verticals. KCSA Managing Partner, Lewis Goldberg, will lead the efforts and provide strategic counsel on public relations matters.
“KCSA was ICM’s partner when we launched the .XXX, .PORN, and .ADULT top level domains. The team did a remarkable job generating global awareness for our new technology services and helped drive measurable sales,” remarked Chairman and CEO of ICM Registry Stuart Lawley.
“Launching a new technology requires an understanding of how to concurrently build trust, acceptance and desire. For ICM, launching a suite of new top level domains has allowed KCSA to be creative, disciplined, and goal oriented,” said KCSA Strategic Communications, Lewis Goldberg, Managing Partner. “XXX, .PORN, .ADULT and .SEX gives trademark owners, brands and celebrities an opportunity to ensure control of their intellectual property in an increasingly complex marketplace.”
About ICM Registry
ICM Registry, headquartered in Florida, is the registry operator for .XXX, .PORN and .ADULT TLDs. ICM Registry has also recently launched the .SEX TLD,
About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm’s clients are its best references. For more information, please visit www.kcsa.com.
SOURCE KCSA Strategic Communications