Insurance Industry Introduces Its Own Domain Extension

BOSTON, Aug. 3, 2016 /PRNewswire/ — This summer, the insurance industry launched a new domain for the exclusive use by insurance brokers.  The new domain is called, appropriately enough, Dot-INSURANCE.  Example addresses would include www.rental.INSURANCE and www.homeowners.INSURANCE.  There are tens of thousands of insurance agencies and brokers in business today.  The new .INSURANCE domain provides these businesses a powerful way to instantly brand themselves as verified insurance brokers in search engine results.

Dot-INSURANCE is backed by the insurance industry as a way to ensure consumers that the insurance broker they find online is a legitimate business.  The Founders and Endorsers of .INSURANCE represent a wide array of global insurance associations and companies, including:

  • American Council of Life Insurers
  • Independent Insurance Agents & Brokers of America, Inc.
  • Insurance Bureau of Canada
  • Insurance Europe
  • National Association of Mutual Insurance Companies
  • Property Casualty Insurers Association of America
  • American Bankers Insurance Association
  • American Insurance Association
  • Canadian Life and Health Insurance Association Inc.
  • Global Federation of Insurance Associations
  • Insurance Council of Australia
  • National Association of Professional Insurance Agents
  • Reinsurance Association of America

Dot-INSURANCE opens up much needed online real estate for insurance agencies and brokers to enhance their brand.  Previously, when .COM was the only option for companies to launch their websites, insurance brokers often discovered that their agency name was unavailable or offered for re-sale for tens of thousands of dollars by domain name speculators.  With the introduction of .INSURANCE, brokers can now select a suitable domain name without competing with speculators. Insurance-related companies can now register shorter, targeted, and more memorable domain names that better convey their brand name and their business.

Several other factors help make .INSURANCE stand out from .COM and other alternatives.   The registry operating .INSURANCE has a strict verification process for those that wish to register a domain name.  This exclusivity ensures that only licensed insurance brokers can register names, keeping bad actors out.   In the digital world, where malicious hackers run rampant, it is critical for insurance websites to assure their visitors that they protect their confidential data.   Consumers visiting a .INSURANCE website can rest assured that they are indeed on the website of a bona fide insurance company, and not that of fraudsters attempting to phish, or steal personal information.

In addition to the heavy vetting that insurance companies must pass before registering a name, all .INSURANCE websites are required to adhere to a high level of security standards.  Components such as SSL certificates, secure DNS, and email authentication are all mandated by the registry in order to operate a live .INSURANCE website.

These standards will help build consumer trust and reinforce that a .INSURANCE website is the best choice for interaction with insurance brokers online.

Dot-INSURANCE domain names can only be registered via ICANN-Accredited Registrars such as EnCirca.   For more information, insurance brokers should visit

About EnCirca

EnCirca is the leading ICANN Registrar for security-conscious domain extensions, including .BANK and .INSURANCE. EnCirca is one of the few ICANN Registrars to complete a SOC 2 Type II Audit, an Independent Service Auditor’s Report on Controls Placed in Operation Relevant to the Trust Principles of Security, Availability and Confidentiality. In addition, EnCirca’s website receives an A+ in third-party vulnerability scans. For more information, please visit or call +1.781.942.9975.

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Thomas Barrett


SOURCE EnCirca, Inc.

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