ORLANDO, FL–(Marketwired – December 14, 2015) – IZEA, Inc. (OTCQB: IZEA), operator of the premiere online marketplace that connects brands and publishers with influential content creators, announced today that it has acquired the domain ContentMarketing.com.
“We are making strategic investments to further the growth of IZEA’s content creation and distribution services for brands,” commented Ted Murphy, IZEA’s Chairman and Chief Executive Officer. “This acquisition is part of a broader strategy to more aggressively position the company in the content marketing landscape and elevate awareness of IZEA among marketers and creators alike.”
IZEA acquired the content marketplace of Ebyline, Inc. in January 2015, adding a network of over 12,000 professional writers and journalists to the IZEA ecosystem. Brands access these creators to produce original articles, videos and illustrations for use in their content marketing efforts. Demand for unique content creation by brands has helped propel IZEA’s growth in 2015. Revenue for IZEA was up 182% year over year in the third quarter of 2015.
Content marketing was recently ranked as a top two, industry trend by LUMA Partners in their 2015 State of Digital Marketing report. PQ Media predicts that content marketing will become a $300 billion dollar market by 2019.
IZEA will officially launch the site in January 2016.
IZEA operates the premiere online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are forward-looking include future market values and launch dates. These forward-looking statements are based largely on IZEA’s current expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital on a timely basis, difficulties in integrating Ebyline’s platforms and operations and achieving the expected benefits from the acquisition, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement.