New .LOVE TLD Enjoying Strong Sales

The new .LOVE TLD [Top Level Domain] has successfully launched on the Internet (more details available at and is rapidly selling web domain names to couples, individuals, and businesses.

“We are delighted with the growth of our domain sales, especially in the past week. Beginning with the Qixi Festival on August 20 (which falls on the 7th day of the 7th month of the Chinese calendar), .LOVE has seen phenomenal growth and has increased its overall number of domains by over 20% in that past week.” said Evatt Merchant.

“One of the events that seems to have made a big difference in public awareness for .LOVE is the Qixi Festival (sometimes known as the Qiqiao Festival), which is the Chinese equivalent of Valentine’s Day. Our daily registration rate has grown substantially since the Qixi Festival due to the great support we have received from domain registrars and consumers in China.”

There have been over 1,500 domain registrations since Monday, making it one of the five best selling new gTLDs this week, confirming both .LOVE’s strong marketability and registrants’ acceptance of a US$20 wholesale price.

With over 470,000 existing domain names containing the word ‘love’ in other TLDs, and almost 70,000 ending with ‘…’, this TLD is highly desirable among the public, domainers, and businesses:

  •     Love crosses many of the most profitable market verticals of Internet commerce. Those verticals (matchmaking, weddings, jewelry, romance, flowers, literature, hobbies, books, gifts, along with generic interest and passion sectors) are highly competitive and lucrative online markets.
  •     Domain customers keep finding and registering great new .love names. In the last 24 hours alone the following domains were registered: 1980s, appointment, dreamwedding, mymusic, peterpan, recycling, students, just as a few examples of new .Love domains, all sold at standard GA prices. Despite being more than forty days into Public Availability, there remains thousands of strong, relevant domain names available for purchase.
  •     Additionally, many domain registrants are purchasing domain names for use as wedding or engagement websites, for example

“.LOVE is a versatile TLD that appeals to numerous highly competitive online markets including online dating, weddings, romance, literature, jewelry, along with generic interests and passions. A .LOVE web domain name provides businesses with an opportunity to build a unique online presence, differentiate themselves, and increase their competitive advantage.”

“Without a doubt, .LOVE is a next-generation internet suffix that is short, easy-to-remember, ultra-positive — and transcends all language barriers, which is proven by .LOVE’s popularity in the Asia market, including in China and India.”

Top Level Domains (TLDs) are the term for internet suffixes such as .com, .net and .info — and now .love, .club, .wiki (as well as other new TLDs).

From Gandhi to the Beatles, one enduring message applies: All You Need Is .LOVE.

For more information or an interview, please contact:
Matthew Merchant matthew(at)get(dot)love
011 40 (733) 425 842
Evatt Merchant evatt(at)get(dot)love
0101 (306) 227-2222

Registry Website:
Twitter: (which has over 10,000 Twitter followers)
Facebook Site: [

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