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Sales of New .PET Domain in Top 10% of New TLDs!

Pet Enthusiasts Adopting .PET Domain

DUBLIN–(BUSINESS WIRE)–Afilias, a leading domain registry operator, today announced strong first day sales results for the new “dot PET” (.PET) top level domain which launched on Feb 23, 2016. According to data verified with, .PET ranked 34th of the 419 top level domains they have tracked for first day sales since Feb 2014, putting it in the Top 10%. Of the dozen domains launched in 2016 .PET ranks #2.

New .PET TLD Sales in Top 10% of New TLDs

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“We have been so excited about opening .PET for General Availability. Pets have a special place in our families, now they have a special place on the Internet too, as .PET becomes the preferred internet address for everything related to pets, pet products and pet services,” said Roland LaPlante, chief marketing officer of Afilias. “We thank our registrar partners like GoDaddy and also the many visionary, pet-focused registrants who have jumped in right at the beginning.”

“When the new domain name extensions launched, GoDaddy’s goal was to give personalized options for customers and small businesses,” said GoDaddy Senior Director of Marketing, Theresa Geraghty. “.PET is a prime example of enabling a certain group, pet enthusiasts and pet businesses, to have their domain name quickly tell visitors what their website is about.”

For a Full List of Registrars offering .PET please visit:

About Afilias

Afilias is the world’s second largest domain registry, with millions of domain names under management. Afilias powers a wide variety of top-level domains, including TLDs for countries, cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a broad range of applications, including Internet domain registry services,managed DNS, and mobile Web services. For more information on Afilias services, visit

*all stats verified by


Alan Wallace, 215-706-5716

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