ScreenCloud becomes one of the first companies to adopt new .cloud domain building it into its rebrand and business ethos

ScreenCloud joins innovative business and consumer brands from across the globe to be part of .cloud’s Pioneer Programme

London, U.K., 12th October, 2015 – The team behind the new .cloud domain today announces the first wave of innovative businesses to sign up to its Pioneer Programme.

Over the coming weeks, more than 30 Pioneers will begin using .cloud domains, which will help reflect their business capabilities and position their brands in a unique way. Pioneers range from market leaders in the cloud computing industry, to innovative startups – spanning both consumer and business (B2B) sectors.

Through participation in the Pioneer Programme, organisations will be first to market with the. cloud domain, and have a head start of more than three months before .cloud is available for general registration early next year.

While the .cloud domain is an attractive proposition to businesses within the cloud services space, the concept of cloud also resonates with broader audiences than ever before, which is why .cloud domains will be available to anyone without restrictions. The Pioneer Programme was open to any business with a unique story to tell, regardless of industry or size. The team behind .cloud was particularly keen to make the Pioneer Programme accessible to early stage companies from all over the world. Inspired by how cloud computing has made so many new and useful applications possible, the team wanted to encourage and support innovation in startups and early stage companies.

Francesco Cetraro, head of Registry Operations at .cloud commented: “The objective of the .cloud Pioneer Programme is to showcase great stories of disruption and innovation in the cloud space and beyond. We are happy that so many interesting companies found the value in using a .cloud domain to tell their story and were eager to be Pioneers. Today, we are extremely thrilled to announce the first wave of. cloud Pioneers going live, with more following in the coming weeks. We look forward to supporting our new found Partners in their journey.”

One of the companies signed up to. cloud to date is ScreenCloud – a London-founded SaaS company, creating powerful, easy-to-use products to help businesses and retailers take control of their digital signage. ScreenCloud has built the new. cloud into its entire company branding, recognising the relevance of the domain over a standard .com alternative.

Haje Jan Kamps, CEO of ScreenCloud, said: “We are incredibly excited to be among the first people launching on the brand new. cloud TLD – our company is all about putting powerful digital signage solutions in the cloud; having that as part of our URL is too good an opportunity to pass up. ”

“To us, everything we do is part of a narrative. Obviously, a good and memorable domain is part of that story – we believe that .cloud heralds a new and bright future for the next generation of SaaS businesses, and we are pleased to be ahead of the curve.”

Over the next few weeks, more new .cloud sites will join the first Pioneers, including:

  • Canonical Ltd.: The UK company behind the world’s most popular Linux distribution Ubuntu. Canonical has successfully built an Open Source software platform that runs everywhere from the smartphone, tablet and PC, to the server and cloud, free to use, share and develop around the world. For them, .cloud represents the best way to give a dedicated, easy-to-remember and accessible home to all their cloud-related products.
  • SpamExperts: A key player in SaaS email security services that offers a (hosted) cloud based solution for email filtering and archiving. For them .cloud created a new avenue to establish a cloud online identity and foster trust while strengthening the SpamExperts brand’s link to the cloud environment.

Notes to editors

About the .cloud launch
The launch of .cloud is running in different phases. The official launch of .cloud starts on November 16th, 2015 with a Priority Registration Phase reserved for holders of registered Trademarks. This is being referred to as the “Sunrise” phase.

Once Sunrise is over, the “Landrush phase” will begin. This opens on January 25th and runs until Feburary 5th, 2016. During this period, brands, businesses and individuals can place their orders for registrations of any available domain.

Domains that receive more than one valid request during this phase will be allocated through an auction among all the applicants that requested it.

On February the 16th, 2016, .cloud will move out of the launch phase and registration will be open for General Availability. From this point on, if the .cloud domain you want is available, you can register it via a Registrar and start using it right away.

.cloud is an extension open to everybody, and there are no special eligibility requirements to register one.

For all details on registration, please visit our website,

About .cloud 
.cloud aims to be the domain name of choice for innovators in the cloud space and beyond. It will be available to anyone around the world without restrictions and launches on November 16th, 2015.

The .cloud Registry will be operated by Aruba PEC S.p.A, a wholly-owned subsidiary of Italian hosting giant, Aruba, founded in 1994, is among the Top 10 hosting companies in the world, and manages over two million domain names, seven million email accounts and over four million customers.

For more information about .cloud please visit:
For more information about the .cloud Pioneers, please visit: (updated as they launch)
For more information about ScreenCloud please visit:

Eleanor Pickering/Sarah Hay
+44 208 618 2922
+44 7530 809 500

Source: RealWire

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