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“At .SUCKS, we’ve watched as companies have tried to purchase their own domain names in the past, only to have been beaten to the punch by an alternative force,” explains Christina Beavis, Chief Operating Officer of Vox Populi Registry.

.SUCKS, the only domain name registry for truly transparent brands who are ready to “own their sh*t”, today announced the launch of trademarkinfringement.sucks to bring awareness to the negative impacts domains may have on a brand or network.

Whether used as a defensive measure to avoid cybersquatting or public criticism, or for creative opportunities, the value of protecting intellectual property online starts with a .SUCKS domain. Anyone is entitled to purchase a branded domain, regardless of the relationship, so it is imperative to protect relevant domains in order to avoid damages in reputation.

“At .SUCKS, we’ve watched as companies have tried to purchase their own domain names in the past, only to have been beaten to the punch by an alternative force,” explains Christina Beavis, Chief Operating Officer of Vox Populi Registry. “We want to help educate our users about what can be an overlooked threat to brands, so they can ensure that they purchase at a much earlier stage, and certainly before it’s too late. Not only that, but it’s an amazing opportunity to own a TLD that provides brands with a unique opportunity to get creative and highly transparent in how they own their imperfections; in a way that resonates powerfully with consumers.”

From Fortune 100 companies to start-ups in funding rounds, .SUCKS’ trademark infringement website highlights the benefits of owning and retaining full control of their trademarks, as well as underlines on the additional ways the domain can be used.

To learn more about protecting your brand’s trademark, please visit: https://www.trademarkinfringement.sucks/home.html

About .SUCKS:
Vox Populi Registry provides unique opportunities to market, elevate and protect brands. Only the most trusted, transparent and honest brands will ever know the total clarity that a .SUCKS domain delivers. Whether housing creative marketing campaigns, protecting against negative buzz, or providing a hub for candid critiques, .SUCKS brands are obsessed with helping solve communications challenges to shape new realities by owning their sh*t. The .SUCKS domain name registry offers brands the opportunity to protect reputation and inspire innovation through passionate discussion.