A prominent prepaid processor announces that it is acquiring the intellectual properties and assets associated with web-based programs in order to increase its digital brand.
Chattanooga, TN (PRWEB) September 30, 2013
TransCard Ventures, a division of TransCard LLC strategically focused on acquiring prepaid program managers, portfolios, teams, and technology, announces that it is acquiring the intellectual properties and assets associated with Reloadable.com. This will mark the fourth acquisition made by TransCard in less than twelve months.
The acquisition of Reloadable.com will enrich TransCard’s digital offering to its financial institution partners by creating a more robust and well-rounded platform for its clients.
“TransCard has been building its digital strategy for the past year, and we were searching for the right properties to build our digital brand,” stated Craig Fuller, CEO of TransCard. “We are excited about our purchase of Reloadable.com and 25 other web-based programs.”
Over the next few weeks, TransCard plans to take the acquired domains, including Reloadable.com, dark for reconfiguration. The sites will be repurposed and relaunched in Q4 2013 as an enhancement of TransCard’s digital brand.
With this acquisition, TransCard plans to increase the organic search presence and social media standing to offer over 275 bank partners a turn-key digital customer acquisition strategy. In addition, TransCard is planning to develop a national campaign to promote member financial institutions’ prepaid offerings.
With over 9 prepaid solutions that include gift, payroll, travel, student, online, safe shopping, family, Unlimited Access, and mobile, TransCard offers the most complete prepaid product suite in the processing/program management business.
Greg Bloh, President of TransCard, states, “We have identified a number of interesting companies that have a combination of management, technology, and portfolios that can further enhance our goal of becoming the undisputed leader of bank-centric prepaid.”
Chattanooga-based TransCard is the leading provider of prepaid products to financial institutions of all sizes. The company’s platform enables financial institutions of all sizes to grow deposits and fee income, deepen their treasury relationships, expand product offerings to the underserved, and turn unprofitable customers from cost items to contribution items. Financial institutions interested in offering prepaid programs should visit http://corp.transcard.com/ and follow us on Twitter.