BELLEVUE, Wash., June 8, 2016 /PRNewswire-USNewswire/ — Salons, hairdressers, stylists and beauty companies are dedicated to helping people look and feel their best. Now, these businesses can experience their own digital makeovers asDonuts Inc., the largest registry for new “not-com” domain names announces the launch of the ‘dot-salon’ (.salon) domain name ending.
“Like many industries, the salon industry is experiencing a digital revolution,” said Donuts Inc. Chief Marketing Officer Jeff Davidoff. “Most of these changes are positive, like online booking apps. Some take the control out of the hand of salon owners, like Yelp or other review sites, so it’s never been more important for salon owners to have control over their own digital destiny.”
Not-com domain name choices first launched to the general public in early 2014 and among many benefits, they provide more descriptive and creative means for individuals and businesses to brand their businesses, products and services. More meaningful names are also memorable, making it easier for customers and potential customers to find you online.
“A dot-salon domain name for a salon business is a no-brainer,” said Jon-David, a Chicago hairstylist and marketing consultant to salon businesses. “I changed my domain name to MafiaHairdresser.salon because this new URL clearly states that my business is a salon, whereas I always had to explain it before. The change is, simply, an excellent branding choice for any individual or business that wants to be more creative and expressive.”
While ‘dot-salon’ is among the newest domain name choice, the not-com concept already has momentum in the beauty industry. From hair salons and nail salons to medical spas, businesses are quickly adopting new domain name choices such as ‘dot-chat’ (.chat), ‘dot-boutique’ (.boutique) and ‘dot-fitness’ (.fitness).
- SalonSpa.Chat is Jon-David’s weekly web show, co-hosted by industry experts Jennifer Ellis and Jackie Bernardi, that aims to educate salon and beauty industry professionals about how to use social media and digital marketing to make their brands stand out.
- Nailuxe.Boutique is a premiere nail salon in the foothills of Colorado that uses ‘dot-boutique’ instead of dot-com. “I believe our domain name and website makes us more unique and we love unique,” said owner Karen Kennedy. “It’s fun, catchy and memorable, and shows just a small glimpse into how fun, colorful and unique our salon atmosphere is.”
- TrinitySkin.Fitness is a Los Angeles-area medical spa that uses a ‘dot-fitness’ domain for its web address. “I like the way ‘skin fitness’ relates to ‘skin care,'” said owner Karen Mediavilla. “I think the ‘dot-salon’ is a great idea!”
The availability of the ‘dot-salon’ domain comes on the heels of a historic 2015 that saw new domain registrations grow by more than 300 percent. To give the not-com movement scale, new registrations surged past 17 million as of April 30, 2016, including 4.4 million during February and March 2016 alone. There are about 10,000 registered every day — that’s one registered every 10 seconds.
About Donuts Inc.
Donuts Inc. securely operates the largest number of the Internet’s top-level domain names and provides varied and relevant online identities, in multiple languages and character sets, to businesses, individuals, and organizations worldwide. Donuts Inc. is headquartered in Bellevue, Washington, with offices in Los Angeles, Chicago, Washington, D.C. and London. For more information, please visit www.donuts.domains.
SOURCE Donuts Inc.